Latest Trends in the eyelash industry

 

In the last few years the demand for false eyelashes has increased significantly. The market  has grown in direction to the luxury eyelash extensions. Russian volume, 3D, 4D, 5D etc. The better and thicker look of eyelashes is the new fashion that drives the growth of the market. The Trends are towards quality and safety.

Impact of innovations in cosmetic products

 

The innovations in eyelash cosmetic products have an enormous impact on client preferences. Trends. Fashion changes often and rapidly and eyelash artists has to be up to date with their training. Investments are significant and time consuming. To predict the future trends is a key factor for businesses to succeed.

The quality of products and application the key factors

 

Customers adopt latest trends quickly drive the false eyelashes market. That creates a short term vacuum and let some low quality producers to get into the business. A large volume of false eyelashes are produced just to meet the increasing market demand. But due to improper technology and cheap products  some manufacturers do not meet the quality standards. Same applies to eyelash technicians who have lack of any or very little training. It’s a good idea and your responsibility to ask and review the studio’ and eyelash artist’s training certificates and business licences.

 

What materials to choose synthetic or real mink fur

Raw materials for false eyelashes are synthetic hair or animal fur. It’s all based on personal preferences and price for the application. Possible allergic reactions and quality of the products have to be considered as well. Synthetic eyelashes market share is about 66% while the Real mink lashes a less than 10%. Of course the Real mink eyelash extensions are the high end of the product line and give a filling of a real hair. Soft, real and natural. But balance between budget and quality is subject of consideration.

For more information visit: https://www.sofialashes.com